What gives a client a reason to keep my esthetician card?

Effective esthetician cards pair a tactile feel with a practical function. When a card is pleasant to hold and gives clients a reason to keep it, it works for you long after the appointment.

• Tactile appeal: a soft-touch matte finish makes people want to hold the card.
• A back that pre-qualifies: a short service menu with starting prices sets expectations before the first call.
• A reason to keep it: a loyalty punch tracker keeps your card in wallets for months.
• Durability: a waterproof plastic option survives purses, gym bags, and spa environments.

Each of these features gives the card a job to do beyond simply listing your number.