Business Printing Guides for Every Project
All Business Applications Guides
What Is Traditional Marketing and Should You Invest in It?
Traditional marketing means print, mail, signs and broadcast, so see which channels still pay, what they cost at 4OVER4 and where a local business starts.
How Marketing Funnels Work and Where Print Wins
How marketing funnels work stage by stage, and where printed mailers, brochures and cards from 4OVER4 outperform digital at the two ends of the funnel.
What Is Brand Marketing and Why It Drives Demand
Brand marketing defined versus branding and marketing, when it works, and the assets that build a brand, from business cards to folders and packaging.
What Direct Mail Is and How to Run a Campaign Across the Funnel
What direct mail is and how to run a campaign across the funnel, from a first postcard to a loyal customer, with the 4OVER4 mail product for each stage.
What Marketing Collateral Is and the Print Pieces Every Business Needs
Marketing collateral defined, with its three types, the essential print pieces every business needs and the 4OVER4 product to order for each one.
What Package Marketing Is and How Packaging Sells Your Brand
What package marketing is and why packaging and marketing go hand in hand, with the five surfaces, from custom boxes to labels and tissue, behind a brand.
Print Advertising That Still Wins Attention and Customers
Discover what print advertising is, the main formats with the size and stock for each, why it still earns attention and how to combine it with digital.
What Sports Marketing Is and How to Launch a Campaign
How sports marketing works and how to launch a campaign that rides on fan passion, plus the banners, flags and tickets from 4OVER4 for the field.
What Visual Identity Is and the 8 Core Elements That Build It
Understand visual identity and the 8 elements that build brand recognition, from logo and color to typography, and the print assets that bring it to life.
The Ultimate Guide to Wine Branding
Brand your wine by varietal, audience and story, then bring it to life on labels and boxes, with custom and premium wine labels to order at 4OVER4.
Canvas Print Ideas for Offices, Lobbies and Storefronts
Plan canvas prints for offices, lobbies and storefronts: size each piece from your file, choose a gallery or museum wrap, and hang it clear of glare.
Business Cards with Social Media Icons
Social media business cards work with two or three platforms, the brand icon beside each handle, icons 4 to 6 mm tall and one QR code on the back.
