All Guides
What Web Printing Means and Which Kind You Actually Need
Web printing means web to print ordering online or a roll fed web press, so see what each one is, when a web press pays off and how online ordering works.
Where to Start in the 4OVER4 Printing Library
A route through the 4OVER4.COM printing library, grouped by what you are trying to do, from setting up a file to choosing stock to planning a mailing.
What Is Security Printing and How It Stops Document Fraud
Security printing makes a document hard to copy, hard to alter without a mark and fast to check, using microtext, void pantographs, UV ink and numbering.
What is Proofing in Printing?
A proof in printing is the preview you approve before the press runs, where soft proofs check words and layout on screen and hard proofs check color.
How to Design an Instagram Post Template That Gets Engagement
Design an Instagram post template that gets engagement: sizes, safe zones, layout, and on-brand color and fonts, then print it as a flyer at 4OVER4.COM.
How to Choose Paper for Your Printed Marketing Materials
How to choose paper for business cards, brochures and postcards, a practical guide to weight, finish and coating so every marketing piece feels the part.
Your Guide to Planning a Sticker Marketing Campaign
Plan a sticker marketing campaign step by step, from message, placement and call to action to brand fit, then order custom stickers from 4OVER4.COM.
Food Truck Marketing That Fills the Line
Food truck marketing modes, from truck wraps and signage to print handouts, food labels, local social, and locator apps, plus a practical playbook.
How to Write a Campaign Message That Wins Votes
Build a persuasive campaign message in five parts for your voters, then carry it onto yard signs, stickers and banners with this step by step guide.
How to Choose Your Brand Color Palette
Build a brand color palette that looks intentional and prints true, using color psychology and the 60-30-10 rule, then lock CMYK and Pantone values.
How to Market a Clothing Brand in 7 Steps
Market a new line of clothing in seven steps: name the customer, build one look, shoot the line, win two channels, then carry the brand into print.
A Spa Print Plan That Fills Midweek Appointments
Service menus, referral cards and local flyers for a spa, with the stock and finish that suit a treatment room and the reorder rhythm that keeps them new.
