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Printing Guides - How-To, Templates & Tips

Step-by-step how-tos, templates & design tips for every product

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How to 4X Your Direct Mail Results

How to 4X Your Direct Mail Results

How to 4X your direct mail results with five tactics: mail more volume, tighten your list, retarget visitors, add Google ads, and mail the list again.

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How to Create Newsletters for Direct Mail

How to Create Newsletters for Direct Mail

Plan, design and print a direct mail newsletter that lands in the mailbox and gets read, with sizes, stocks, costs and mailing options from 4OVER4.COM.

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A Guide to Pairing Postcards and Envelope Sizes

A Guide to Pairing Postcards and Envelope Sizes

Pair every standard postcard size with the right envelope, with A2, A6, A7 and A9 matches, the USPS size rules and a clear postcard to envelope chart.

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How to Address Save-the-Date Postcards

How to Address Save-the-Date Postcards

Address save-the-date postcards the right way: guest names and titles, the address layout, return address and stamp placement, plus wording examples.

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What Is EDDM? Meaning, Cost & USPS Rules

What Is EDDM? Meaning, Cost & USPS Rules

EDDM (Every Door Direct Mail) is the USPS no list way to mail a printed piece to every home on a route, so see what it costs and the postage rules.

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Church Postcard Marketing That Grows Sunday Attendance

Church Postcard Marketing That Grows Sunday Attendance

Plan a church postcard mailing that fills seats: what to say, when to drop it, which list to use, the USPS size that costs least and how to count.

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Creative Postcard Printing Options From Perforation to Foil

Creative Postcard Printing Options From Perforation to Foil

Perforated coupons, die cuts, foil, spot UV, oversized formats and stock choices for postcards, with the postage and file trade off behind each one.

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Direct Mail Delivery Options for Political Mailings and Business Campaigns

Direct Mail Delivery Options for Political Mailings and Business Campaigns

EDDM, targeted lists, First-Class and USPS Marketing Mail compared, plus the Tag 57 and disclaimer rules that decide how a political mailer drops.

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Direct Mail Design Best Practices That Lift Response Rates

Direct Mail Design Best Practices That Lift Response Rates

Direct mail design rules that lift response: one offer per piece, a readable address panel, the USPS clear zones, and trim sizes set by postage tier.

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Direct Mail for Political Campaigns That Actually Reaches Voters

Direct Mail for Political Campaigns That Actually Reaches Voters

How campaigns run political direct mail: voter file lists versus EDDM, paid for disclaimer rules, four wave timing, and the specs and prices per drop.

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Direct to Door Mailing Explained, From EDDM Routes to Door Hangers

Direct to Door Mailing Explained, From EDDM Routes to Door Hangers

Direct to door mailing compared: EDDM carrier routes, addressed lists and hand delivered door hangers, with the size rule, mailbox law and print costs.

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How Double Sided Postcard Printing Works, Front to Address Side

How Double Sided Postcard Printing Works, Front to Address Side

How double sided postcard printing works: what 4/4 means, the USPS address side rules, the coating that blocks addressing ink, and two sided file setup.

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